This week I have spent some time sending out email campaigns for various clients and this got me wondering; do you know how important it is to build your list?
Email Marketing is still one of the best ways to attract and retain customers but you need those customers in the first place. So, how do you encourage people to sign up to your newsletter? (I will come to that bit in a mo).
First, you will need to decide on how you are going to send those email campaigns. What email marketing software will you be using? There are lots to choose from such as Aweberand Constant Contact.
Personally I like to use Mailchimp. It’s easy to use, you can create beautiful looking templates and the tracking tools are pretty good as well.
How do I get subscribers to my email list?
First rule: offer something that’s worth your customer giving their email for. This could be a special offer such as 10% off their first order or maybe give them a free download of your top tips that would benefit them.
Now you just need people to see this special offer or free download, so how can you do this?
Add a subscribe box to your website
Create a landing page on your website that has this offer on
Pop a link to your landing page on your social media platforms
Add a link to your email signature
Create a Facebook advert with a link to your landing page
Good Luck and start building your list today it will be your most valuable marketing tool.