THE DEFINITION: The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.
An overview of Digital Marketing
A good and consistent digital marketer will include all the following elements when planning a marketing strategy for your business.
A website must be easy to navigate around and reflect the business brand. The digital marketer will look into ways in which they can help turn website visitors into sales. Other elements of the website design they might look at is the accessibility that would include responsive design to cater for mobile users and website speed.
A digital marketer must create or give advice on how to write interesting, original and shareable content that will help with Search Engine Optimisation (SEO) and keep visitors on the website for longer.
To drive organic (not paid) traffic to and keep website optimised to achieve good rankings, this will include creating relevant keywords, link building and blogging
A digital marketer should know what social media networks work best for each business and they will know exactly the type of content to create to engage your audience and increase brand awareness.
The digital marketer will advise on the best ways to bring potential customers to your website through email marketing, Facebook adverts, Twitter adverts and Google adverts.
If you would like help with your digital marketing but not sure where to start, visit Metachick’s website to find out more about the services that we offer and give us a call. We would be happy to meet for a no obligation chat.