The way in which businesses reach their customers is changing. Are you prepared for the digital era of Smartphones and tablets? More importantly, is your website?
More and more business owners are beginning to seeing the advantages of their website being easily accessible across all devices including tablets and smartphones. The number of Smartphone users has increased to 1.75 billion in 2014. There are 1.2 billion people accessing the web on their mobile phone and on average mobiles account for 31% of site traffic in the UK, according to Mobify.
Shopping on your mobile phone
Research has shown that Smartphone owners are increasingly using their phones to shop and browse for products on their phone, with 31% of users now say that quick browsing should be an essential feature of mobile websites. Smartphone owners who said that they expected to browse and purchase more on their phones in the next 12 months doubled from 20% to 46%, this highlights the importance for retailers to continue to develop and invest in mobile marketing.
Getting your website ready for mobile commerce
It is important for retailers to make buying their products as easy as possible for consumers, this includes accessibilty through mobile phones.
This can simply be done by making your website responsive. Responsive design has only been around since 2010 but has rapidly changed the way in which websites are built. Responsive design allows any website to adjust comfortably to fit to the size of the screen the website is viewed on which includes smartphones.
All our websites are built with the Responsive Design feature, if you would like to find out more about M.Commerce and Responsive Design, please call us on 079446109222.