When I first started in the field of digital marketing it took me a while to understand the difference between website hosting and website domains, weren’t they the same thing? Apparently not. Why was it that sometimes a website domain name was registered with one company and then the website hosting was with another company? And how do you purchase a domain name and hosting? I am here to clear
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Link Building Link Building should be a part of every businesses SEO strategy, it’s one of the easiest SEO methods to apply and can become valuable to your SEO campaign. Set aside a couple of hours a week, each week, to carry out some link building and you will soon start to see positive results. So what is Link Building? It’s a way of creating quality links to your website
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Looking at your Google Analytics data you realise that you are not getting the traffic to your website that you expected/wanted to, but why? There maybe a few reasons as to why your visitors maybe going elsewhere, lets have a look at what the reasons may be. People do not know your website even exists! If people do not know about your website how can you expect them to know
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The way in which businesses reach their customers is changing. Are you prepared for the digital era of Smartphones and tablets? More importantly, is your website? More and more business owners are beginning to seeing the advantages of their website being easily accessible across all devices including tablets and smartphones. The number of Smartphone users has increased to 1.75 billion in 2014. There are 1.2 billion people accessing the web
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I actually get asked this question quite a lot; I have a Facebook page and Twitter profile to showoff my business and what I do so why do I need a website? The answer to this question is; if you want to create an online identity, help increase your brand awareness and reach a much wider audience then having a website for your business is the main factor to achieve
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Below I have created a list of websites that will come in handy for small businesses.The list includes websites that will be useful when starting your own business and others that will help you continue with your online marketing. canva.com If you are not a designer by trade (like me) then canva.com is for you. It allows you to create Facebook cover photos, posters, Infographics, design for print and more.
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I actually get asked this question quite a lot; I have a Facebook page and Twitter profile to showcase my products so why do I need a website? The answer to this question is; if you want to create an online identity, help increase your brand awareness and reach a much wider audience then having a website for your business is the main factor to achieve this. Let’s look at
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When I first set up my social media accounts, my ultimate goal was to ‘get as many followers as possible’ after all followers = customers right? Wrong! Ok, so on the outside having a massive social media following may look impressive but if you are not getting any customers or making sales what’s the point of having all these followers? There are lots of other metrics that should be more
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