If you are a business owner or manager and you are unsure of ways to promote/market your business, then have a look at my simple tips below to help you on your way. I can understand that some of you may be on a budget or short on time so I have tried to cater for everyone. Starting a new business You may have covered all aspects of your new
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Creativity and innovation have been words that go hand in hand for as long as anyone can remember and have become critical skills for businesses, both new and pre-existing, to learn and make thorough use of. They’ve become crucial ideologies that pave the way to success and provide insight to even the most learned entrepreneurs when it comes to problem solving. Creativity is the ability to produce new ideas, whether
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When I first started in the field of digital marketing it took me a while to understand the difference between website hosting and website domains, weren’t they the same thing? Apparently not. Why was it that sometimes a website domain name was registered with one company and then the website hosting was with another company? And how do you purchase a domain name and hosting? I am here to clear
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THE DEFINITION: The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. An overview of Digital Marketing A good and consistent digital marketer will include all the following elements when planning a marketing strategy for your business.
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Before you start any type of marketing for your business it’s important that you have a plan in place so you know where you are heading and how you are going to get there. This is no different for social media marketing; you need to create a plan and most importantly a GOAL(s). Things you should think about before you start using social media for your business? Will I have
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Link Building Link Building should be a part of every businesses SEO strategy, it’s one of the easiest SEO methods to apply and can become valuable to your SEO campaign. Set aside a couple of hours a week, each week, to carry out some link building and you will soon start to see positive results. So what is Link Building? It’s a way of creating quality links to your website
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Looking at your Google Analytics data you realise that you are not getting the traffic to your website that you expected/wanted to, but why? There maybe a few reasons as to why your visitors maybe going elsewhere, lets have a look at what the reasons may be. People do not know your website even exists! If people do not know about your website how can you expect them to know
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The way in which businesses reach their customers is changing. Are you prepared for the digital era of Smartphones and tablets? More importantly, is your website? More and more business owners are beginning to seeing the advantages of their website being easily accessible across all devices including tablets and smartphones. The number of Smartphone users has increased to 1.75 billion in 2014. There are 1.2 billion people accessing the web
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