Tag Archives: Digital Marketing

What’s involved in Digital Marketing

THE DEFINITION: The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. An overview of Digital Marketing A good and consistent digital…

4 tips for effective SEO

Gone are the days when ‘keyword stuffing’ your website content with keywords and submitting non quality links to directories was enough to optimise your website and land in the top spot in Google. The Google Algorithm has made sure that we need to work harder and to do more to our website to really rank…