What is SEO?
SEO or Search Engine Optimisation is the process in which your site is optimised to help search engines (such as Google) know what your content is about. The Google Algorithm (the calculation in which Google determines how to rank websites) changes on a regular basis and it’s hard to stay on top of this if you are unfamiliar with SEO. If you want your website to rank higher in the search engines and drive traffic to your website the way to do this is through SEO and of course a bit of social media.
SEO for business
We have worked with a number of small and large businesses on their SEO marketing and have achieved fantastic results. There are a number of ways that we can help you with SEO and before we start we will run a full report for you that will include ways in which we can optimise your website. SEO is all about reaching out to potential customers, driving them to your website and once they are there convert them to a lead or a sale. Some of the key aspects of SEO are;
- Keyword research
- Content creation
- On page SEO
- Off page SEO
Keyword research involves a lot of work that creates a base level of knowledge of the area of business that we are currently doing SEO for. Without this base knowledge it can be difficult to understand what customers are searching for and more importantly what they are expecting to find in search engines. We do extensive research and target easier keywords first and work our way up to more competitive keywords.
Content is the most important part of a good SEO plan, if your content is perfect then you won’t need to do most of the other parts listed on this page, but unfortunately this is rarely the case and sharing your content with users is easy enough to do anyway.
On Page SEO
Optimising your website for search engines is a step that we take when we develop a website from scratch. We make sure that your markup is formatted correctly, including things like meta tags but also that the html is structured correctly. Another thing which is particularly topical at the moment is making sure websites are built for mobile as google is now penalising sites that are not mobile in mobile searches, which makes perfect sense. If you would like to know more about responsive design then take a look at our web and mobile design page.
Off Page SEO
Link building is a technique that google frowns upon but still uses in their algorithm. We don’t do traditional link building, but what we do is create engaging conversations with potential customers across the web. This is great because it helps more visitors come to your website directly from other websites and sometimes has a side effect of creating links. This approach has proven highly successful as customers appreciate a company that helps on other websites and not just their own.
Along with link building another great source of off page traffic is videos, if you can produce high quality, funny, interesting or highly topical videos then you can create a good source traffic directly to your website.
Along with videos and link building, social media marketing can be a great way to provide referrals back to your website and increase your authority as a business online. For more information on social media marketing check out the link.
We would be more then happy to implement an SEO strategy for you or we could train you and your staff on how to use SEO effectively. If you would like to find out more please contact us.